Moving Jamaica Forward
CargoLink JA started with a simple frustration: booking a truck in Jamaica shouldn't mean three phone calls, no confirmation, and a driver who may or may not show up. We built the platform we wished existed.
From One Truck to an Island-Wide Network
CargoLink JA starts from a straightforward promise: transparent pricing, real tracking, and a driver who actually turns up. Anyone who has tried to move a fridge across Kingston knows how rarely all three arrive together, and that gap is the whole reason the company exists.
The platform is built to serve all fourteen parishes, connecting customers who need something moved with independent Jamaican drivers earning on their own schedule. Every job booked through the app — every box, sofa, and pallet — is tracked from pickup to delivery and confirmed with a photo, from the very first one.
We're still a Jamaican company, built for Jamaican roads, run by people who grew up navigating this island's traffic, terrain, and trust required to get it right.
Meet The Founders
Earl Madden
Earl Madden immigrated to the United States in the early 2000s with a strong work ethic and a determination to build a better future. He started in construction before joining P.C. Richard & Son in New York City as a delivery helper, and over the next five years learned every part of the last-mile delivery business — the critical link between retailers, shippers, and the customer waiting at the door. That experience became the foundation of his career in logistics.
After relocating to Florida, Earl worked alongside independent delivery contractors to learn the local market and transportation network, then founded City Island Logistics, where he secured a FedEx SmartPost contract and got his first real look at the operational and business side of the industry. Over nearly a decade he expanded his fleet, managed warehouse operations for a major logistics company, and built a reputation for reliability and efficiency — until Amazon's shift to handling its own deliveries hit the business hard.
Rather than walk away, Earl used that experience to launch E.M.G. Concepts — the Earl Madden Group — alongside his brother and a team of lifelong friends who shared his vision and work ethic. Together they've kept building on more than 24 years of combined logistics experience.
Today, Earl is bringing that same proven model home to Jamaica through CargoLink JA. Jamaica has tremendous potential, but its logistics and last-mile delivery infrastructure still has room to grow — and CargoLink JA is his answer: the systems, efficiency, and operational expertise he built in South Florida, reapplied to create a more reliable, modern, customer-focused logistics network across the island.
"My goal is simple: bridge the gap between businesses and customers through efficient logistics, while creating jobs, supporting economic growth, and helping modernize the supply chain in Jamaica."
Christopher Wills
Christopher Wills has spent more than twenty years running technology that is not allowed to fail. He gave a decade to SITA at Norman Manley International Airport, keeping the airline and airport systems that move passengers and cargo through Jamaica's main gateway online and secure. He then rose from ICT Manager to Vice President of Operations at Supreme Ventures Racing at Caymanas Park, where race day meant tote, satellite, broadcast, and simulcast infrastructure had to hold live, without excuses, with international wagering partners on the other end.
Today he also serves as Director of Information Systems & Technology at Jamaica's Firearm Licensing Authority, modernizing a national regulator's legacy systems into secure, citizen-facing digital services. Two decades of aviation ICT, mission-critical operations, and public-sector technology sit behind every decision made in the CargoLink JA platform.
The platform behind CargoLink JA is his own work, end to end. Rather than license a foreign system and bend Jamaican realities to fit it, he built one from the ground up around the way freight actually moves here. What a customer experiences as something simple — a firm price before they commit, a job they can follow from pickup to delivery, updates that reach them where they already are — runs on a single connected system that also carries the business itself: drivers matched and dispatched, the operations team running the day, and every job leaving a record that can be checked rather than argued about.
That system holds real information about real customers and drivers, so protecting it was part of the design rather than something bolted on afterwards — and the trust CargoLink JA asks of the people who use it is backed by the platform itself, not simply promised.
"I've spent my career keeping systems running where failure was never an option — airports, national infrastructure, live race days. Jamaican logistics deserves that same standard, and that is the standard we built CargoLink JA to."
Our Values
Transparency First
Every quote, every driver, every step of the journey — visible to the customer, no surprises.
Drivers Are Partners
CargoLink JA is built on independent Jamaican drivers earning real, consistent income on their own schedule.
Island-Wide Reach
From Kingston's business district to Montego Bay's resorts, no parish is out of reach.
Built For Jamaica
Not a foreign app dropped into the market — a platform designed around Jamaican roads, traffic, and trust.
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